Paul Hassing

BBus (Personnel Admin), MA (Creative Writing)
Founder & Senior Writer

In 13 years as a copywriter, Paul has written, edited, proofed and produced print, radio, online, outdoor and business copy for over 1200 organisations of every size and sector.

He is extremely versatile, having handled everything from blogs, websites, recruitment ads, case studies, annual reports and newsletters to catalogues, media releases, user guides and even cookbooks.

Paul holds Bachelor of Business and Master of Arts degrees and has ten years human resources experience – including two as Personnel Manager. His work has been awarded four times and his articles have appeared in over 20 magazines worldwide. He works fast, knows what he’s doing and seldom needs to do anything twice.


Adam Finlay

BA (Philosophy), MA (Professional Writing)
Associate Writer

Adam has been writing, editing, proofreading and desktop publishing full-time for seven years, after a rewarding decade as a songwriter and performer.

With The Feisty Empire, he has written print, web and radio copy for more than 300 organisations. He currently works almost exclusively in the higher education sector, on research and project reports, policy manuals, course materials, marketing copy, and in-house training and style guides.

Adam holds a BA in Philosophy and a Master of Arts in Professional Communication. Highly inventive yet systematic, he excels at creating logical order from raw copy, and has an infinite creative capacity for headlines, taglines and branding statements.